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Do you refer to your favorite team as "we?"
You don't play on the team. YOU didn't put a uniform and run around on the field! But - here's why YOU should be able to say "WE",
Owners hire players to represent their franchise. Owners pay for the players' salaries through two basic revenue streams: television dollars and ticket sales,parking, concessions and merchandise into the basic idea of ticket sales.
On a basic level, the owners make money off selling things to fans. Fans, therefore, feel a sense of ownership of the team by using their money to buy the things that make the owners enough money to be able to pay the players the fans will support by purchasing more tickets and merchandise that, in turn, helps the owners make more money to pay the players….it's the circle of life.
Maybe by plunking down hundreds of dollars to sit in the stands and wear team colors, fans have earned the right to say "we."