Let's all hope this study starts a MASSIVE CHRISTMAS PRICE WAR.  Bloomberg industries analyzed the prices on 125 popular toys to figure out who's got the cheapest prices this Christmas.  And the winner is...Amazon!

Walmart came in second, but Amazon had lower prices than Walmart on 44% of the toys.  Walmart was lower on 13%.  The rest were the same price.  Both Amazon and Walmart beat Target, Kmart, and Toys "R" Us on 80% of toys.